Does your company’s name accurately describe what you sell or what services you offer? Chances are, probably not. Search engines love to “see” keywords in just about everything: page titles, tags, alt and title tags, meta descriptions, copy, and even in the domain name (URL) itself -- so it is important to have a domain that speaks to search engines, even if your company name doesn't.
Gary and I are pretty psyched about the work we tag-teamed for our client AutoSport. The job consisted of two parts: an SEO analysis performed by Gary, followed by SEO copywriting performed by yours truly. For the copywriting, my mission was to take AutoSport’s 25 most popular pages and implement 50 keywords from Gary’s SEO analysis.
Jessica and I recently wrapped up a project in which we provided our client AutoSport with extensive keyword research that was then rolled into beautifully written copy. Since implementing the new keyword-rich copy less than two months ago, the client has already seen improved results in their search engine results page rankings. In many cases the improvements have have exceeded their expectations.
