Over the past year we have been working with Bubuti, a local start-up that enables artists to sell their music for causes that they care about. As the owner of a start-up, it's always a lot of fun working with other start-ups. We know what it's like to work on fixed budgets with limited resources, but with a lot of ideas.
Does your company’s name accurately describe what you sell or what services you offer? Chances are, probably not. Search engines love to “see” keywords in just about everything: page titles, tags, alt and title tags, meta descriptions, copy, and even in the domain name (URL) itself -- so it is important to have a domain that speaks to search engines, even if your company name doesn't.
Gary and I are pretty psyched about the work we tag-teamed for our client AutoSport. The job consisted of two parts: an SEO analysis performed by Gary, followed by SEO copywriting performed by yours truly. For the copywriting, my mission was to take AutoSport’s 25 most popular pages and implement 50 keywords from Gary’s SEO analysis.