Charlottesville Web Development, Web Design, SEO, and Social Media

Gary Cope

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Gary began working with Business Bullpen in 2009 and is the resident search engine optimization professional. He also consults with clients on use of social media to promote their businesses. Gary has served similar roles with Virginia Tech, Luna Innovations, and SRA International, Inc. He has a diverse media background that includes on-air work in television and radio. Gary also wrote for a pair of newspapers and earned three Virginia Press Association awards.

Gary graduated from Virginia Tech with a BA in communications in 1997 and is currently working toward a master's degree in information technology.

The Team

Blog Posts from Gary

Tuesday, May 15th, 2012 9:20 AM

Before you buy a new domain name…

Does your company’s name accurately describe what you sell or what services you offer? Chances are, probably not. Search engines love to “see” keywords in just about everything: page titles, tags, alt and title tags, meta descriptions, copy, and even in the domain name (URL) itself -- so it is important to have a domain that speaks to search engines, even if your company name doesn't.

Tuesday, May 8th, 2012 10:00 AM

Things that Go Well Together: SEO and Copywriting

Jessica and I recently wrapped up a project in which we provided our client AutoSport with extensive keyword research that was then rolled into beautifully written copy. Since implementing the new keyword-rich copy less than two months ago, the client has already seen improved results in their search engine results page rankings. In many cases the improvements have have exceeded their expectations.

Photos of Gary